Kare-Gunnar Floystad, business development manager at N2 Applied, has predicted that innovation, environmental concerns, precision farming and greenwashing will be key issues for dairy farmers in 2022.
Ms Floystad predicted that UK policy that supports innovation beyond changes in land use will be a central change in the dairy industry, suggesting that this year will be marked with developments in green policy.
“This is the year when we will hopefully see what a post-Brexit UK agriculture policy really looks like – with great hopes for a new subsidy regime that protects businesses and livelihoods, but also helps to transition to more sustainable long-term practices,” she said.
With regards to the environment, she noted rising inflation across Europe and higher living cost becoming a pressure point for British food production, with fertilizer costs and energy bills to be put under strain.
She said: “The post-COP26 spotlight will be on how we can feed an ever-growing population effectively without harming the planet as we have in the past, which will need a balance of those priorities and long-term investment.”
Ms Floystad noted the aftershocks of Brexit is a continuing pressure on the industry, with rising costs and labour shortages set to persist: “This will also increase the focus on making farming more resilient to such problems by becoming more efficient and sustainable – we expect precision and carbon farming to rise further up the agenda as the economic and environmental benefits become clearer and more tangible.”
And finally she noted the increasing public and investor concerns about greenwashing and the demand for brand transparency: “With more scrutiny on their claims – which means more to gain as well as more to lose – we expect the most progressive producers and retailers to increase their investment in new ‘sustainable’ products and practices.”