Massey Ferguson’s Ideal award

Massey Ferguson’s Ideal combine has been awarded in the Red Dot Design Award category of commercial vehicleswith the title of “Red Dot: Best of the Best”.

The newly developed combine harvester blends unique design, with cutting-edge, connected technology which opens unexplored harvesting frontiers to farmers around the world.

The jury recognised the forward-thinking design and quality of this new generation of combine harvester. Acknowledging IDEAL’s innovative features and its unique, elegant graphite livery.

The Red Dot Award: Product Design stands for one of the most distinguished awards for design and innovation. IDEAL succeeded in impressing the jury of this prestigious international design competition, favouring it among other products in other sectors and industries.

Since its launch, IDEAL from Massey Ferguson has won several awards. At Agritechnica 2017 the IDEAL combine received the DLG Silver Medal for Innovation, it was named Machine of the Year 2018 and it was assigned as well the Public Vote Award.

The Red Dot Award: Product Design 2018 “Best of the Best” is another important milestone that proves the success of AGCO in providing brand-new designs and superior innovation”, says Francesco Quaranta, vice-president Sales, Marketing and Product Management Massey Ferguson, Europe and the Middle East.

IDEAL from Massey Ferguson is a completely new, high performance combine harvester range designed using requirements taken directly from farmers and operators around the world. The range sets new levels of efficiency in the field and includes three models from 451 to 647hp firmly focussed on delivering significant gains in productivity and output.

“With the biggest grain-tank capacity now available on the European market, the fastest unloading rate and the largest threshing area*, it’s exciting to see yet more top-level recognition for the exceptional new features on the IDEAL from Massey Ferguson,” says Francesco Quaranta. “Among these outstanding new features, the IDEAL combine offers full connectivity, a complete and automated adjustment – IDEALharvest™ and Real Time Crop Flow visualisation. IDEAL has, at its heart, the most efficient processing system ever designed by AGCO. It is set to outperform on grain and straw quality, grain handling, power efficiency, and capacity in a wide variety of conditions.” adds Francesco Quaranta.


Get Our E-Newsletter - breaking news to your in-box twice a week
Will be used in accordance with our Privacy Policy

About The Author

John Swire - Editor of Agronomist and Arable Farmer as well as responsibility for the Agronomist and Arable Farmer and Farm Business websites. After 17 years milking cows on the family farm John started writing about agriculture in 1998 and has since written for a variety of publications and has developed a wide circle of contacts within the industry. When not working John is a season ticket holder at Stoke City and also of late has become a fitness freak, listing cycling, swimming and walking as his exercises of choice.