Kverneland Group and Kubota Corporation acquire 80% of the shares in ROC, a leading company in this market segment

Kverneland Group, a leading international company developing, producing and distributing agricultural machinery and services, announced today that it has signed an agreement to acquire 80% of the shares in the ROC Company, a leading producer of mergers located in Italy.

Mr. Denis Ubaldi, and Mr. Raffaele Ubaldi, owners of ROC. confirm the agreement with Mr. Shingo Hanada, President & CEO of Kverneland Group

Mr. Denis Ubaldi, and Mr. Raffaele Ubaldi, owners of ROC. confirm the agreement with Mr. Shingo Hanada, President & CEO of Kverneland Group

Mr. Shingo Hanada (President & CEO of Kverneland Group) is pleased to confirm that the ROC Company is further strengthening Kverneland – and Kubota Group’s strategic commitment to hay and forage harvesting, by adding the important merger product line and achieving synergies between the companies.

Further, Mr. Hanada is stating that the ROC distribution partners and customers are an important asset, and he confirms the continuation of the ROC brand and its distribution.

Both the current owners of the ROC Company, Mr. Denis Ubaldi and Mr. Raffaele Ubaldi, are continuing their important roles in the company after the transaction.

The Ubaldi brothers: “We see great opportunities and synergies in becoming part of Kverneland- and Kubota Group. Being part of this Group with a strong global footprint offers important strengths in many areas such as product development, manufacturing and not least in the important further digitalisation of farming systems and solutions”.

Furthermore, the Ubaldi brothers are convinced that this deal will further strengthen ROC and its ability to grow and deliver attractive products, solutions, and support to their distribution partners and customers.

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About The Author

John Swire - Editor of Agronomist and Arable Farmer as well as responsibility for the Agronomist and Arable Farmer and Farm Business websites. After 17 years milking cows on the family farm John started writing about agriculture in 1998 and has since written for a variety of publications and has developed a wide circle of contacts within the industry. When not working John is a season ticket holder at Stoke City and also of late has become a fitness freak, listing cycling, swimming and walking as his exercises of choice.