One of the biggest British manufacturers of farming machinery, Ktwo, has undergone a brand overhaul and revealed its new logo and styling at LAMMA 2020 to support their future business plans.
Zoe Chamberlain, Ktwo’s Marketing Manager, explains ‘’Our new logo and styling marks a significant milestone in our journey and we are very pleased with the feedback we had at its reveal at the LAMMA show.
Our vision is to become the market leader of muck spreaders and trailers across the UK, and to grow worldwide. We wanted our brand to showcase our vision better and take us boldly into the future.’’
The Ktwo stand at LAMMA 2020 included large lightboxes hanging from all four corners of the stand lighting up the machines below, as well as a tall central lightbox highlighting the new branding and showcasing the new website on a big central TV screen. They also had two types of suspension on display so that visitors could interact with them. Their stand effort was competing with the big agricultural players.
‘’We wanted our stand at LAMMA this year to really showcase our new branding and our top machines, whilst making a bold statement that we have big plans for our future.
‘’One of the show highlights was our competition to win 8 weeks hire of our Roadeo Compact and Push Trailer which we launched at the show. We had hundreds of entries!’.”
Hailed the next generation of trailer due to its unique design achieving up to an additional 40% compaction, The Roadeo Compact and Push Trailer has marked its place as the leading ejector trailer and further elevated the Ktwo name in the agricultural market.
Ktwo will be offering more chances to enter the competition to win 8 weeks hire of their popular Compact and Push trailer over the next few months. The winner will be drawn in July 2020.