AGCO Dealers implement Phase 1 of new brand distribution sales structures in UK for Fendt, Massey Ferguson, Valtra and Challenger farm machinery outlets

AGCO, a worldwide manufacturer and distributor of agricultural equipment and solutions, is further boosting Sales, Customer Service and Support for its brands in the UK following the development of a new distribution sales structure for its Fendt, Massey Ferguson, Challenger and Valtra dealerships.

With the strengthening of customer relationships at its heart, the new strategy centres on the realignment of Dealer depots to create dedicated brand sales hubs and the reorganisation of Dealer sales teams to focus on specific brand responsibilities. Importantly, Parts and Service support for all AGCO brands’ products are not affected by the new arrangements and will continue to be offered from all depots.

AGCO’s fresh approach to the distribution of its multi-brand portfolio will see the development of a brand-dedicated Distributor network to the largest extent possible. Fendt and Massey Ferguson will offer a full-line of products through their dedicated Distributor channels. Valtra will offer tractors and, where beneficial, they will be sold  alongside Fendt. Challenger tracked tractors and sprayers will be offered as complementary products across all sales channels where appropriate.

The first four key AGCO distributors in England to implement Phase 1 of the new structure are Chandlers (Farm Equipment) Limited, Lister Wilder Ltd, Peacock and Binnington, and Thurlow Nunn Standen Limited. The programme began in Scotland in late 2016.

Operating as local Centres of Excellence, the designated main sales hubs for the individual brands will offer customers access to the full range of product for those brands and maximise visibility of new-stock equipment to customers across the territory. The dedicated brand focus of the sales teams will ensure that the highest possible level of knowledge and expertise is provided to customers when making their farm equipment investment choices.

“We recognise that our brands are the main drivers of the business,” says Mark Casement, AGCO Director Distribution Management UK and Ireland. “The way AGCO supports its Dealers and end-users puts the emphasis firmly on boosting the customer experience with our individual brands. These changes will power each of the brands to deliver growth by focusing knowledge, commitment, enthusiasm and passion across our excellent product portfolios.”

“We are working in ever-closer partnership with our Dealers and onward to farmers and contractors across the UK,” Mark adds.  “In times of volatility and some uncertainty for the future, we are all aiming for the same objectives – long-term stability and financial security founded on product excellence, high-quality support and trusted partnerships. These latest developments at AGCO are part of a market share growth strategy which aims to deliver consistent and sustained growth over the next five years.”

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