Women in Dairy Conference to focus on the art of communication

The RABDF’s annual Women in Dairy Conference will take place virtually, on Wednesday 22 September, for the second year running as a result of the Covid 19 pandemic.

The day is principally sponsored by HSBC, and speaker sessions will focus on the art of communication, a topic quite fitting given the circumstances of the past 18 months.

Helen G Guy, national agriculture support manager, HSBC says ‘HSBC UK Agriculture is delighted to support the RADBF Women in Dairy event again this year. As one of the UK’s leading Banks in the agriculture industry we are proud to sponsor the 2021 conference which recognises women in the industry. We wish RABDF a very successful conference and look forward to seeing you there’.

Speakers will highlight the variation of communication involved in a dairy business and explain how this differs depending on the required outcome but is most often of equal importance.

Arla’s Alice Swift, AHDB Dairy’s Susie Stannard and Rachel Knowles from Trink Dairy will come together to form a panel discussion on consumer comms and trends. The session will give an insight into the work being done to positively promote milk to consumers and use a real life case study to explain the implementation of this when it comes to promoting a local brand.

Dr Marina von Keyserlingk will join the conference from Canada and will share her knowledge of dairy cattle welfare explaining how it is closely intertwined with the perceptions of the industry.

Other speakers include Kath Aplin from Women in Dairy national sponsor Boehringer Ingelheim, Emily Norton from Savills and Angela Trotter and Grace O’Dwyer from HSBC. All emphasising the need for efficient communication and how, as an industry, we have a way to go and can do more to ‘shout about’ what we are doing and what benefits dairy can bring.

Women in Dairy coordinator Emily Egan says after the last 15 months it’s so important that we come together, even if it is online, to learn, share and celebrate our industry and the brilliant women who work in it.

“We’re looking forward to a fantastic line up of speakers who will give delegates plenty to take back to their own businesses to improve the communication both on and off farm.”

The presentation of the Dairy Industry Woman of the Year Award will take place as part of the conference and will be presented to the individual who most practises the three Women in Dairy values through their work – connecting with others in the industry and wider public, sharing their knowledge and experience and inspiring their peers.

Further information, tickets and a full programme for the day can be found online at www.womenindairy.co.uk  Tickets start from £25 with a discount for Women in Dairy members. Please call the office on 02476 639317 or email emilyegan@rabdf.co.uk with any queries.

 

 

 

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About The Author

John Swire - Editor of Agronomist and Arable Farmer as well as responsibility for the Agronomist and Arable Farmer and Farm Business websites. After 17 years milking cows on the family farm John started writing about agriculture in 1998 and has since written for a variety of publications and has developed a wide circle of contacts within the industry. When not working John is a season ticket holder at Stoke City and also of late has become a fitness freak, listing cycling, swimming and walking as his exercises of choice.