NMR launches UK’s first subscription-based genomic testing service

NMR is introducing a subscription based genomic testing option within its GeneTracker service at UK Dairy Day, Telford, on September 11, 2019. This new option, Total Herd Genomics (THG), will be the UK’s first genomic testing service available on subscription.

Producers will pay a monthly fee based on the anticipated number of heifers to be tested in the following12 months. There will also be an option to add in the cost of testing all heifers at enrolment and to spread this cost across the year. “This is especially attractive to producers starting genomic testing,” says NMR’s Richard Miller

“THG is aimed at NMR recording producers. It avoids big ‘up front’ costs when producers start using genomic tests for managing their herds and it streamlines the process on farm.” 

NMR is offering an initial 5% discount on all herds enrolling on the NMR’s new subscription-based genomic testing service Total Herd Genomics before October 31, 2019. This includes enrolments taken at the UK Dairy Day and South West Dairy Event.

The THG subscription covers testing, support and sampling supplies. Producers are offered a choice of sampling units; either tissue sampling units to be sent to them after each milk recording or for DEFRA approved tags with built-in genotype vial units. Both options can include a BVD testing facility.

“Once a 12-month period is completed, we will reconcile fees against tests completed tests and issue a fee report with the appropriate credit or debit as required,” adds Mr Miller. 

Subscribers to THG also have access to the on-line genomic reporting and management tools, NMR InGENEious and Zoetis SearchPoint.

Visit NMR’s stand at Dairy Day for more information or contact NMR customer services on 03330 043043. NMR will also be demonstrating THG at the Dairy Show, Shepton Mallet, on October 2, 2019.

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About The Author

John Swire - Editor of Agronomist and Arable Farmer as well as responsibility for the Agronomist and Arable Farmer and Farm Business websites. After 17 years milking cows on the family farm John started writing about agriculture in 1998 and has since written for a variety of publications and has developed a wide circle of contacts within the industry. When not working John is a season ticket holder at Stoke City and also of late has become a fitness freak, listing cycling, swimming and walking as his exercises of choice.