Muller Advantage incentivises collaboration, herd health and reducing environmental impact

A new programme to provide farmers with tools and support to help further improve supply chain collaboration, herd health and reductions in environmental impact, has been launched by Müller.

Müller Advantage aims to help up to 600 Müller Direct dairy farmers operate successful and progressive enterprises whilst also proactively addressing a range of important issues for consumers and customers. 

These include managing and further reducing the use of antibiotics, sustainable sourcing of animal feed, reductions in energy and water use, recycling and enhancing biodiversity.

Participation by Müller Direct farmers in Müller Advantage will be incentivised, with an opportunity to earn an additional payment of 1.0 pence per litre in 2021 (equivalent to £15,000 for a 1.5 million litre per annum producer). 

Müller Advantage will also incorporate the Müller Next Generation initiative which helps to develop and enhance the skills of ambitious young farmers. Next Generation is seeking its second co-hort, following successful completion of the first programme. 

Rob Hutchison, Chief Operating Officer at Müller Milk & Ingredients said: “We aim to be Britain’s private label dairy leader and to get there, we need to be the partner of choice for our customers, farmers and suppliers. It is crucial that we build on progress already made to date, which includes, for example, a 30% reduction in antibiotic use. With Müller Advantage, we’re confident that farmers, customers and consumers will benefit.”

All supplying farmers will continue to benefit from Müller’s simple and transparent contracts, farmer representation and dedicated supply team. 

In addition, Müller Direct farmers will continue to have the opportunity to reduce their exposure to volatile marketing conditions by placing a portion of their milk supply against fixed prices and futures contracts.

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About The Author

John Swire - Editor of Agronomist and Arable Farmer as well as responsibility for the Agronomist and Arable Farmer and Farm Business websites. After 17 years milking cows on the family farm John started writing about agriculture in 1998 and has since written for a variety of publications and has developed a wide circle of contacts within the industry. When not working John is a season ticket holder at Stoke City and also of late has become a fitness freak, listing cycling, swimming and walking as his exercises of choice.