Ceva extends license for PRID DELTA

Ceva Animal Health has extended the license for PRIDÒ DELTA, the progesterone releasing intravaginal device which is used to manage and optimise beef and dairy cattle fertility.

The new PRID DELTA license now details a ‘4 handlings’ protocol for the induction and synchronisation of oestrus in cycling and non-cycling cattle, including fixed-time AI (FTAI), with prostaglandin (PGF2a) administered upon removal of PRID DELTA.  This should result in the process being less stressful for the cow and more efficient for farmers, AI technicians and vets, whilst reducing the potential for error.  In addition, PRID DELTA can now be used alongside a GnRH, such as OVARELIN, whilst complying fully with the cascade, this includes use in FTAI as well as embryo transfer protocols for the synchronisation of recipients.

Vets will now be able to adapt reproduction protocols to meet the treatment objectives of the individual cow or herd, providing greater flexibility when devising protocols and ensuring farmers can follow them as easily and efficiently as possible.

PRID DELTA is the progesterone releasing device in the UK which has higher progesterone levels and a larger surface area, achieving greater circulating P4 levels in cattle, compared to other available devices 1.

“As a practice we use PRID DELTA devices as they have the most progesterone of the vaginal inserts and we recognise that high yielding cows need as much progesterone as they can get to stimulate fertility.  The devices are easy to use, even in heifers, have really good retention rates and help us to get cows in calf,” says Jim McKinstry BVMS DBR MRCVS, veterinary surgeon and director of Farm Gate Vets in Cumbria.  “The new ‘4 handlings’ protocol will help reduce stress for the individual cow and prove more efficient for the farmer, while its use alongside a GnRH and for embryo programmes is hugely beneficial.”

Peter Keyte, ruminant business unit manager at Ceva Animal Health, adds: “Already successfully used in cows and heifers to manage beef and dairy cattle fertility, the new license for PRID DELTA reduces the number of handlings for synchronisation or FTAI.  This ensures less stress for the cow and makes it more efficient for both vets and farmers.  PRID DELTA can also now be used alongside a GnRH for FTAI as well as embryo transfer protocols, while vets have greater flexibility in adapting reproduction protocols to meet the treatment objectives of both the individual cow and the herd.”

For further information on PRID DELTA, please contact your local veterinary surgeon or call the ruminant team at Ceva Animal Health on 01494 781510.


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About The Author

John Swire - Deputy editor of Agronomist and Arable Farmer as well as responsibility for the Agronomist and Arable Farmer and Farm Business websites. After 17 years milking cows on the family farm John started writing about agriculture in 1998 and has since written for a variety of publications and has developed a wide circle of contacts within the industry. When not working John is a season ticket holder at Stoke City and also of late has become a fitness freak, listing cycling, swimming and walking as his exercises of choice.