Beef Farmers Get Chance to Win a Heat Detection and Health-Monitoring System

Allflex Livestock Intelligence today announced a competition amongst beef farmers to celebrate the recent launch of its SenseHub™ Beef Monitoring System. Developed from the original Heatime™ heat-detection system, SenseHub Beef is the world’s first heat and health-monitoring solution that specifically analyses the real-time behaviour of beef cattle to enable the herd and individual animals to be managed more efficiently. The product enables beef farmers to stay in touch with their herd anytime and anywhere and works with housed or grazing herds and cattle located away from the farm.

SenseHub Beef lets farmers know if an animal is in distress or needs attention and monitors five key areas to increase production, improve livestock health and well-being and enhance farm profitability:

  • Heat:accurate identification of the peak time for insemination to optimise conception rates and tighten the calving period.
  • Health: early detection of health problems for quicker intervention and reduced drug use.
  • Calving:reporting of potential difficult calving and possible post-natal health problems.
  • Feed: support in defining the most suitable feeding strategy at group level, giving an accurate indication of the effectiveness of the ration or feed changes.
  • Routine:monitor sudden, planned or unforeseen changes within groups to minimise negative impacts.

The competition winner will receive a SenseHub Beef monitoring system with 15 eSenseTM ear tags worth over £2400[i]. To enter the competition, please visit


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About The Author

John Swire - Editor of Agronomist and Arable Farmer as well as responsibility for the Agronomist and Arable Farmer and Farm Business websites. After 17 years milking cows on the family farm John started writing about agriculture in 1998 and has since written for a variety of publications and has developed a wide circle of contacts within the industry. When not working John is a season ticket holder at Stoke City and also of late has become a fitness freak, listing cycling, swimming and walking as his exercises of choice.