New Holland to distribute its products directly in South Africa

New Holland Agriculture, a brand of CNH Industrial, has announced that is opening a new branch to distribute and support its products and services in South Africa and neighbouring markets. By taking over the direct distribution and support of its products, the brand aims to devote a strong focus to its business in this territory, provide customers with the best all-round support and ensure its product offering for the market perfectly matches the specific requirements of local agriculture.

New Holland Agriculture will manage its operations for South Africa, and the other Southern Africa markets – Swaziland, Lesotho, Botswana and Namibia – from the new branch office based in Centurion. The company has in place a network of 17 professional dealers to cover the South African territory, providing the best aftersales service and support for tractors and combine harvesters.

Carlo Lambro, brand president of New Holland Agriculture, explained how New Holland aims to lead the way in contributing to the future growth of agriculture in the region. He underlined the company’s commitment to opening a new path for farming in South Africa through innovation, advanced technology, well planned mechanisation, expertise in agricultural practices, professional support and excellence of its dealer network.


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About The Author

John Swire - Editor of Agronomist and Arable Farmer as well as responsibility for the Agronomist and Arable Farmer and Farm Business websites. After 17 years milking cows on the family farm John started writing about agriculture in 1998 and has since written for a variety of publications and has developed a wide circle of contacts within the industry. When not working John is a season ticket holder at Stoke City and also of late has become a fitness freak, listing cycling, swimming and walking as his exercises of choice.