CLA launches ‘The Countryside Matters’ campaign

A new campaign to unite people who love the countryside and believe it is worth investment and should remain a vital national priority has been unveiled by the CLA.

The organisation which represents landowners, farmers and rural businesses launched a new campaign to mobilise the public to show their support for the importance of investing in the countryside post-Brexit at the Devon Show today (18 May).

As well as garnering public support ‘The Countryside Matters’ campaign also aims to educate people about the important benefits delivered by a working countryside, from supplying affordable and nutritious food through to promoting natural storage and cleaning of water and maintaining habitats for wildlife.

CLA President Ross Murray said: “The British countryside is the 8th wonder of the world and the envy of many. It provides us with a large proportion of the food we eat and the water we drink, it cleans the air we breathe and sustains a rich diversity of wildlife. These features bring benefits to every person who lives in, works in, or enjoys visiting our countryside.

“But there is risk once the UK leaves the EU. It is vital for the Government to treat farming, the rural economy and our landscapes as a public investment priority. Money can be spent in new ways to deliver better outcomes for the economy and environment.

“If you believe in a vibrant, living and working countryside then you believe the countryside matters. This is why are launching ‘The Countryside Matters’  campaign to highlight why it should be a government priority, that it is worth investment and that the return on that investment benefits everyone.

“We will be out engaging with thousands of people during the summer show season and talking to politicians and other influencers to press home the countryside matters message. This face to face contact will be supported by wide-ranging activity on social media and through the publication of new research about what people want from their countryside and how that can be delivered in innovative and cost-effective ways.”

The CLA is encouraging the public to get behind ‘The Countryside Matters’ campaign to ensure everyone can continue to enjoy the countryside, see its economy thrive and its communities prosper. Support the call for continued investment in the countryside by signing up at, back the campaign on Twitter @clatweets and tweet why the countryside matters to you using the hashtag #thecountrysidematters

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