The Telegraph

Fans of Cadbury’s Creme Eggs are complaining that the confectioner has been messing with their favourite brand. Not only are there now five rather than six eggs in each box, devotees complain, but the sugary fondant filling is now surrounded not by Dairy Milk, Cadbury’s most celebrated chocolate brand, but by an unspecified milk chocolate.

The fallout is tremendous, because both Creme Eggs and Dairy Milk are not just confection brands but edible time capsules that take consumers back to their childhood with every mouthful. When Cadbury’s mess with them, they mess with people’s most treasured memories.

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