The Independent

It spent decades in the nutritional wilderness, blamed for heart disease, high cholesterol, and making people fat. But butter is back – and if you don’t believe us, ask the consumer goods colossus Unilever.

Billion-pound brands such as Flora have been at the heart of the Anglo-Dutch giant since its inception nearly a century ago. But the appetite for margarine seems to be melting around the world, forcing Unilever to admit defeat in the war against butter.

Last autumn, the company added butter to one of its spreads for the first time. Last week, Unilever said the move was paying off: although margarine sales were still down during its fourth quarter, shoppers in Germany had “responded positively” to the new-taste, “butter-based” Rama.

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