The Guardian

Coca-Cola has launched its own brand of milk, which it claims will make it “rain money” for the world’s biggest drinks company.

The new Fairlife milk will cost more than twice as much as regular milk, but the company reckons consumers will be prepared to shell out more as it will contain 50% more protein and half the sugar of normal milk.

The milk went on sale on Tuesday in selected US supermarkets, priced at $4.59 for a 52-ounce bottle compared to the national average of $2.18 for a half-gallon (64 ounces) of milk. The milk also comes in chocolate flavour.

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