It was once considered a slightly “posh” culinary delicacy whose arrival in the shops still symbolises the start of the British spring. But as consumer demand for British-grown asparagus has rocketed over the last decade, producers have nearly trebled the amount they grow.
In 10 years UK demand for the vegetable has soared by 540% according to Kantar data produced for the British Asparagus Association.
During that time the amount grown by UK farmers has soared from 788 hectares in 2005 to 2,178 hectares this year – a leap of 176%. The UK’s largest supermarket, Tesco, reports that demand is growing at 20% year on year.