Daily Mail

Morrisons is slashing the price of 1,200 everyday food essentials by up to 60 per cent, triggering a bloody price war that will force rivals to follow suit.

The move by Britain’s fourth biggest supermarket is part of a £1billion plan to permanently reduce prices in a bid to see off the threat posed by budget rivals Aldi and Lidl.

However, the price re-set will also drag the other members of the grocery big four – Tesco, Asda and Sainsbury’s – into the fray.

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