BBC News

Greggs, Britain’s biggest chain of bakeries, has stopped selling loaves in many of its stores. It’s a move that reflects changing habits, writes Justin Parkinson.

Loaves were the future once. In 1951, John Gregg, who had spent more than a decade delivering yeast to homes in Newcastle via bicycle so that housewives could bake their own bread, changed his business model.

He started his own shop with a bakery at the rear, selling loaves at the front. The firm grew rapidly, based on what, at the time, represented increased value and convenience.

There are now 1,671 Greggs shops, with the bread they sell made at nine regional bakeries, with 20,000 people employed in total. But, despite keeping the Twitter handle @GreggstheBakers, many of its stores have stopped stocking loaves.

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