Wyke Farms’ ’Free Cheese Friday’ social media campaign awarded trade mark protection

Wyke Farms, the UK’s largest independent cheese producer and milk processor, today announces that its ‘Free Cheese Friday’ social media campaign has been awarded trademark protection. Wyke Farms is the first brand in the UK to register a trademark based on the popularity of a social media campaign.

The ‘Free Cheese Friday’ trademark has been registered on the basis that it has acquired distinctiveness through use and that a sizeable proportion of that use is use as a hashtag. It.was registered with the UK IPO by UK law firm Burges Salmon LLP.

Wyke Farms’ ‘Free Cheese Friday’ takes the form of an online weekly competition, run across both Wyke Farms’ Facebook and Twitter pages. It has mainly grown organically from viral sharing and now receives over 25,000 entries per month. Since its inception 4 years ago, Wyke Farms has seen the popularity of the campaign double each year. The campaign now has a following of more than 44,000 individuals.

“The influence of social media networks is not to be underestimated,” said Rich Clothier, managing director and 3rd generation family member at Wyke Farms “At Wyke, social media remains a core part of our communications strategy and is something that we have invested in for several years now. We have seen numerous benefits – increased brand recognition, improved brand loyalty, improved sales and smarter customer insight – this is why we decided it was time to protect our brand by trademarking our competition.”

Wyke Farms has been producing its award-winning cheddar for over a century and has grown to become the largest family-owned cheese maker in Britain selling over 14,000 tonnes annually.

Wyke Farms have 150 years of family farming experience. Wyke Farms’ cheese and butter is made with the milk from their cows grazing the lush pastures of the Mendip Hills in the centre of the Cheddar making region in Somerset.

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