the happy egg co. brings free range fun back with TV advert

Leading ethical egg producer, the happy egg co., is launching a new campaign for 2015 to drive awareness of its taste credentials and reinforce its belief that the tastiest eggs come from the happiest hens.

The campaign kicks off in January with its latest TV advert, ‘Free Range Fun’ which highlights the free-range plus lifestyle of its hens. Filmed on a real happy egg co. farm, it gives viewers an insight into the fun its girls have on the farms and the lengths the company goes to provide the highest level of hen welfare.

The 30-second advert will run throughout the duration of January to brighten up TV screens during the winter period and will be shown during key drama, entertainment, events and cookery programmes on ITV1, ITV2, ITVBe and ITVB.

As part of the campaign, viewers will be directed to the ‘happy trail’ – a new online marketing initiative hosted on the happy egg co. website which provides content led experiences for fans, such as virtual tours across seven happy egg co. farms and interviews with happy egg co. producers.

Founded in 2009, the happy egg co. is committed to producing great tasting eggs laid by the happiest hens; and accepts only the best animal welfare for its laying birds. As well as plenty of green pasture to roam and forage, all happy egg farms are equipped with an assortment of activities to enhance the birds’ surroundings – from towers to perch on, sandpits for dust-bathing and natural play areas with logs, foliage and cut branches.

Rob Newell, Head of Brand Marketing at the happy egg co. said: “With the belief that great tasting eggs are laid by the happiest hens, we wanted to show our girls in their natural surroundings. The advert provides a great insight into our farms and some of the measures in place which ensure our girls are happy and fulfilled. This is something we’ve already successfully begun to do with our happy trail initiative so we’re really pleased to be taking this message to a wider audience.”

the happy egg co. free range eggs can be found in Tesco’s, Morrisons, Sainsbury’s, ASDA, Co-op and other leading retail outlets.

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