Felicity is appointed to strengthen technical resources at Germinal

Forage expert Germinal has continued to strengthen its technical resources with the appointment of plant biologist Felicity Lenyk to the new position of product development manager.

Working alongside Germinal’s field sales team and interacting with the company’s newly established research station, Felicity will help bring new forage crops to market as well as look at alternative systems of utilisation for established crops.

“There is a very strong drive across our livestock industry to produce more from homegrown forage,” said Germinal GB’s National Agricultural Sales Manager Ben Wixey. “This will come from improved use of tried and trusted crops alongside the introduction of new species and varieties. Our role is to lead the innovation and provide the required knowledge that will underpin farmers’ goal of producing more milk and meat from forage. This appointment is an indication of our determination to help farmers succeed and thereby create a more sustainable livestock industry.”

Felicity Lenyk has previously held product and technical management positions supporting grass and forage crop portfolios. Her earlier experience includes a period working in the field of plant bio-stimulants based at Rothamsted Research and a role as a research assistant at the University of Bath.

Originally from the Brecon Beacons, Felicity is a graduate of the University of Bath, gaining a BSc. in Biology. She will be based in York and report to Germinal GB national agricultural sales manager Ben Wixey.


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About The Author

John Swire - Editor of Agronomist and Arable Farmer as well as responsibility for the Agronomist and Arable Farmer and Farm Business websites. After 17 years milking cows on the family farm John started writing about agriculture in 1998 and has since written for a variety of publications and has developed a wide circle of contacts within the industry. When not working John is a season ticket holder at Stoke City and also of late has become a fitness freak, listing cycling, swimming and walking as his exercises of choice.