Breakfast Week is a success

HGCA’s Breakfast Week (25-31 January) once again attracted a wealth of support with hundreds of events across the country and over 82,000 resources being distributed. Retailers and foodservice through to schools and farming organisations got involved in the week-long campaign to help promote the importance of a healthy balanced start to the day and to support UK arable farmers. The shakeupyourwakeup.com website saw a 60% increase in visitors YOY during the week and the campaign hashtag #BreakfastWeek generated 30,000 mentions on social channels.

The Best Breakfast Awards returned with 8,000 public votes cast resulting in The Tavern Company in Liverpool being crowned overall Best Breakfast dish a second year running for their “Full English.” The “Full English Bunny” created by Bunnychow in London won best innovative breakfast and Oliver’s Coffee Bar in Belfast won the cold award for their Breakfast Scones.

Karen Levy, Marketing Executive from HGCA said: “Breakfast Week presents a great opportunity to remind consumers about breakfast and showcase the variety of products for the morning meal occasion. This campaign has got the whole country talking about breakfast and we hope this encourages more people to eat a healthy breakfast on a regular basis.”

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