Half of UK farmers plan diversification schemes ahead of funding changes

Almost half of UK farmers (48%) are planning to set up or expand diversification schemes – a figure which has doubled since 2018. The UK’s exit from the European Union has sparked a 2020 ‘diversification drive’ ahead of the biggest shake-up in agricultural funding for decades . Leading rural insurer NFU Mutual publishes report to help farmers plan successful schemes to make their farms more sustainable 

Almost half of UK farmers are planning to pursue diversified income streams to support their agricultural businesses, according to new research from leading rural insurer NFU Mutual.

With changes to Government support and the way Britain trades with the rest of the world ahead, farmers are diversifying their businesses to boost profitability and fortify their farms for the future.

Forty eight per cent of farmers are planning to set up or expand diversification businesses following Brexit, moving into new areas such as tourism, hospitality, retail and renewable energy. 

This figure has doubled since NFU Mutual carried out similar research in 2018 and found 23 per cent of farmers were planning to expand or start diversification enterprises.

The sharp increase in diversification comes as agriculture undergoes the biggest change to funding in decades following the UK’s exit from the European Union.

In a report published today (Friday 7 February) NFU Mutual provides advice on setting up new diversification businesses and looks at case studies of successful schemes from wedding venues and glamping to kefir dairy products and cosmetics.

“The next seven years will be crucial for the farming industry,” explained Chris Walsh, NFU Mutual’s Farm Specialist. “Because of this, many farmers are looking at new business opportunities in order to spread their risk.

“Farmers have always had to adapt to changing times, and a number have been diversifying for decades. But even more are now deciding to support their agricultural work with new ideas.

“Whether it’s building holiday cottages, launching a wedding venue, or opening a farm shop, not only can these new businesses supplement the existing farm, they often provide other members of the family with a crucial role in the business. 

“Our research shows nearly half of UK farmers are either looking into setting up new businesses on their land or expanding existing diversification ideas, with a quarter planning to diversify in order to create business opportunities for family members.

“There is only room for a certain number of farm shops, holiday cottages and wedding venues so farmers planning to diversify need to do careful research and costings before they start converting cow sheds into cafes. 

“Farmers and their families also need to have the right skills – particularly if they’re going to be working with the public. It’s a big change looking after a demanding wedding party if you’re used to being on a hillside with a flock of sheep all day.” 

The report stresses the importance of detailed planning to minimise risks to the public and employees and make insurance of new diversification schemes straightforward. It also highlights the importance of looking at the financial implications of setting up non-farming activities to avoid higher Inheritance Tax Bills. 

Looking ahead, the report suggests there may be new opportunities for farmers to access Government financial support for diversification schemes as changes to agricultural support are rolled out. 

DEFRA statistics show that diversification activity brought in £740m of income in 2018/19 – up 6% on the previous year.

NFU Mutual’s report, together with a series of videos and podcasts produced to help farmers considering diversification, are now available to download at nfumutual.co.uk/diversification

NFU Mutual advice for farmers considering diversification


Diversification means using your farm’s assets, such as its land, buildings or machinery to develop a new business activity. Diversification ventures usually set out to provide additional revenue and can complement the agricultural activity or may even, over time, replace it.

Before you start, consider:

• Do you have the skills, resources and commitment to make it work or would it be a distraction from the core farm business? 

• Have you fully reviewed your farm business and identified strengths and areas where you can add value to your existing model?

• What are your assets – from people, land, location, buildings, finance to skills – and have you realised their full potential?

• What market and demand is there for your diversification venture?

• What makes your farm unique and sets you apart from the competition?

• Have you asked the experts for advice? For example, speak to insurers at the planning stage to ensure you understand the risks and have the right level of cover to meet your needs.



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About The Author

John Swire - Editor of Agronomist and Arable Farmer as well as responsibility for the Agronomist and Arable Farmer and Farm Business websites. After 17 years milking cows on the family farm John started writing about agriculture in 1998 and has since written for a variety of publications and has developed a wide circle of contacts within the industry. When not working John is a season ticket holder at Stoke City and also of late has become a fitness freak, listing cycling, swimming and walking as his exercises of choice.