Branston appoints managing director to support growth plans

National potato supplier Branston has announced that Richard Fell has joined the prepared team as managing director, to facilitate the company’s growth plans.

This appointment supports Branston’s planned investment of £12m to expand its prep factory, in order to provide more capacity to meet the increasing customer demand. The new venture will allow the company to introduce new technologies and capabilities, as well as a protein plant that will extract vegan protein from waste potatoes, creating a whole new product range and customer base.

James Truscott, managing director at Branston, said: “This investment will support our business growth plans and give us the ability to not only expand our prep business, but also develop new products and customers, enabling us to grow our workforce throughout 2021 and beyond. 

“We have appointed Richard to lead this priority area for Branston, which is a new position within the business. He will be working closely with myself, our executive board and the wider prepared team throughout our period of expansion. Richard has a wide range of skills and experience and we are excited to welcome him on board.” 

Mr Fell has more than 22 years of high-level management experience in chilled food, bakery and milling businesses. He has a wide range of skills and extensive expertise having held previous positions at Rank Hovis Milling, Premier Foods and Princes Limited. 

Mr Fell added: “I’m really pleased to be joining the Branston executive board, it’s a huge privilege and such an exciting time for the business. I look forward to sharing my experience with the team and being a part of its new journey.” 

Branston is one of the UK’s leading suppliers of potatoes – supporting UK retailers and wholesalers nationwide – as well as providing seed for potato growers. 

For more information about Branston, visit


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About The Author

John Swire - Editor of Agronomist and Arable Farmer as well as responsibility for the Agronomist and Arable Farmer and Farm Business websites. After 17 years milking cows on the family farm John started writing about agriculture in 1998 and has since written for a variety of publications and has developed a wide circle of contacts within the industry. When not working John is a season ticket holder at Stoke City and also of late has become a fitness freak, listing cycling, swimming and walking as his exercises of choice.