Agrimetrics launches field explorer a ‘digital twin’ for agrifood

The industry thinks in fields, so why shouldn’t it be able to access agrifood data that way? Professor Richard Tiffin, chief scientific officer for Agrimetrics, explains how the organisation has made big data user-centric with Field Explorer, a radically new product for all players in the sector.

Field Explorer was launched at The Crystal, London, to representatives from across the agrifood value chain. It will allow unprecedented access to a growing body of publicly funded and commercially available datasets, through a single interface.

Agrimetrics has invested two years in collating data that would be the most useful and insightful for the industry and is making it available in a consistent format so that the datasets can be cross analysed for the first time.

Public and acquired databases that can be accessed include those from the UK Met Office, Natural England, Environment Agency, ISRIC  (International Soil Reference and Information Centre), Airbus and NASA. This creates a strong foundation for the data platform and, by providing ease of access to quality data, will accelerate the development of new products and services by other organisations in the agri-tech cluster.

Professor Tiffin says: “There are still many unknowns in agriculture, but what we do know is that complex systems can behave in predictable ways if all the elements are connected.  Creating a better-connected food system will allow us to avoid the shocks that can be catastrophic to food supply and to the associated natural ecosystems, communities and businesses.”

Matthew Smith, Business Development Director for Microsoft was also presenting. He described the Agrimetrics data platform, which is built on Azure, as a ‘digital twin’, a virtual representation of the real world that allows prediction of the impact of interventions and a mechanism for asking questions.  He says:  “Agrimetrics has created a valuable foundation for the digitisation of the agrifood industry, now it is time to go out into the world and see how we can make businesses from it. It is an exciting opportunity.”

A unique feature of Field Explorer is that access to environmental, soil and crop data is made through a ‘map of fields’, created by Agrimetrics from earth observation data provided by Airbus. This has been used to map field boundaries across the UK creating an interactive interface for the data (picture attached).

This is unique and literally ground-breaking way to present this data to users.

Dr John Wills, sales manager, Airbus comments: “Airbus is delighted that its earth observation data is being used in this innovative way. It was great to work with Agrimetrics as it seeks to join up the agriculture sector. Field Explorer, which connects disparate data to field maps – is a great first step on this journey.”

The user-centric approach was also welcomed by Dr Juno McKee, Strategic Projects Lead of NIAB:  “The field structure forms a useful device for making sense of complex data. The Agrimetrics approach offers great potential to catalyse industry collaboration and underpin the next generation of precision solutions with data insights to boost productivity and profit across our sector.”

Norfolk dairy farmer Emily Norton was impressed by the efforts that Agrimetrics has made to improve industry access to publicly funded data, and firmly believes that streamlining data collection will be of great benefit. She says: “I think there is a strong role for the data centres to lobby to make sure Government data is open source. Data can then be valued accordingly, and still protected, but made available in a way that provides useful services to people. Only by making it open source can you have true innovation.”

Agrimetrics CEO David Flanders agrees, he comments that the days of keeping silos of data are over. He says:  “The real value of data comes when you connect it. We are working with several multinational organisations to connect the data that is held internally in different departments.  This is allowing them to gain greater value from the information they have collected and to use it in new ways.

Dr David Lawrence, Chair of Agrimetrics, concluded: “If you can’t measure it, you can’t manage it, what we are seeing here are at last are the tools the industry needs to do this. This is a huge opportunity but we need the interaction of those who need and use this information to get involved and help steer it.”


Get Our E-Newsletter - breaking news to your in-box twice a week
Will be used in accordance with our Privacy Policy

About The Author

John Swire - Editor of Agronomist and Arable Farmer as well as responsibility for the Agronomist and Arable Farmer and Farm Business websites. After 17 years milking cows on the family farm John started writing about agriculture in 1998 and has since written for a variety of publications and has developed a wide circle of contacts within the industry. When not working John is a season ticket holder at Stoke City and also of late has become a fitness freak, listing cycling, swimming and walking as his exercises of choice.