New Holland Agriculture, a brand of CNH Industrial, has announced that is opening a new branch to distribute and support its products and services in South Africa and neighbouring markets. By taking over the direct distribution and support of its products, the brand aims to devote a strong focus to its business in this territory, provide customers with the best all-round support and ensure its product offering for the market perfectly matches the specific requirements of local agriculture.
New Holland Agriculture will manage its operations for South Africa, and the other Southern Africa markets – Swaziland, Lesotho, Botswana and Namibia – from the new branch office based in Centurion. The company has in place a network of 17 professional dealers to cover the South African territory, providing the best aftersales service and support for tractors and combine harvesters.
Carlo Lambro, brand president of New Holland Agriculture, explained how New Holland aims to lead the way in contributing to the future growth of agriculture in the region. He underlined the company’s commitment to opening a new path for farming in South Africa through innovation, advanced technology, well planned mechanisation, expertise in agricultural practices, professional support and excellence of its dealer network.