The Farmers’ Union of Wales has welcomed the announcement that a recent change to EU food labelling regulations, which should aid in clearer information for consumers, have been adopted in full in Wales.
According to a report published by the European Commission in 2013, 90 percent of consumers felt it was important that origin information was displayed on fresh and processed meats, which include pork, sheep, goat and poultry.
“The FUW has long been lobbying for clear and trustworthy information to be displayed on food products and we can only welcome the decision by deputy minister for food and agriculture Rebecca Evans to apply the new regulations in full in Wales,” said FUW president Glyn Roberts.
The new rules mean that packaging on many fresh and frozen meat products must carry a country of origin, or place of provenance label, which indicates where that animal was reared, and slaughtered.
“In order to tighten traceability and reduce fraud, food businesses must have a method of linking the meat product to the animal. In the past, the union has come across examples where imported meat products were mislabelled and this could of course have tarnished the quality image of food produced in Wales,” added Mr Roberts.
The FUW stepped up its country of origin labelling campaign in 2004 after members discovered Argentinian rump steak – displaying the British flag and British farm standards logo – on sale at a Bangor supermarket and Brazilian beef being sold in a newly-opened supermarket at Bala.
“Welsh farmers are proud of their produce and the high welfare, sustainability and environmental ethics they adopt. The FUW has worked hard to promote home-grown produce and our long-standing and successful ‘Buy the Welsh One’ campaign reflects our commitment to the Welsh farming industry,” added Mr Roberts.