Crosse & Blackwell Best of British has become the first FMCG brand to sign up to the National Farmers’ Union (NFU) Back British Farming Charter.
The charter, which is at the centre of the NFU’s Back British Farming campaign, is calling for the Government and food industry to back British farming by promoting, selling and serving home-grown produce.
According to the NFU, a decline in self-sufficiency means that the UK now produces just 60 per cent of its own food. It’s a trend the organisation and its 55,000 members want to reverse, ensuring that farmers can produce enough food for the needs of generations to come.
NFU President Meurig Raymond said: “The Back British Farming Charter enables signatories to pledge their support of the production and producers of food in this country. It details expectations to be met, by all areas of the supply chain, so that farmers are given crucial backing as consumer demand increases.
“It asks that food manufacturers source more British ingredients and ensure good supplier relationships, so we are delighted that Crosse & Blackwell is leading the way for FMCG brands by becoming this first to sign up to the charter. In addition, they have answered the charter’s call by producing a range of quality soups made with British-grown ingredients.
“I would urge others within the food chain follow Crosse & Blackwell’s lead. Supporting the charter will ensure positive steps are made towards decreasing the volatility within the market and reversing the negative trend in self-sufficiency. Achieving this will ultimately benefit all stages of the supply chain.”
Chris Wright, Marketing Director at Crosse & Blackwell, said: “British farmers deliver fantastic quality produce which we’re proud to include in our range. All of our Best of British soups, like our new Winter Vegetable Soup, are made with ingredients sourced from all across Britain, and we’ve invested almost £3m in TV and in-store marketing campaigns – which feature real British farmers – to promote them to shoppers.”
Retailers such as The Co-operative, Marks & Spencer, Morrisons and Waitrose have also pledged their support to the campaign.