Krone dealer network restructured to reflect success

Krone UK has restructured its dealer network to reflect a growing confidence in its entire product range and increased optimism for the future growth opportunities in the UK post Brexit.

Turnover for the grassland and forage manufacturer increased by around 13% between 2015-2016 and 2017 from £19.6m to £21.9m – this is the second highest turnover since trading began. High density balers and forage wagons in particular have seen a significant jump in sales, while spare parts turnover has also increased to nearly 14% of company turnover.

To reflect Krone UK’s continued growth, and to help maintain and build on its market share significant changes have been made to the dealer network across the country. Dormant dealer contracts and those not focused on the Krone brand have been terminated and replaced with new dealers, including BRM Ltd, Pontesbury Tractors Ltd, J W Agri Ltd, C J Cox Ltd and PGF Agri Ltd, who are focusing on customer service and the Krone brand.

At the Krone UK dealer conference held on September 7th a number of awards were given out for dealers that had demontrated excellence under selected categories, such as parts dealer of the year, warranty dealer of the year, service dealer of the year, and most improved dealer of the year. A full list of the awards and the winners are listed below:

Dealer Awards

The Krone UK dealer of the year is Alistair Young Engineering

The Krone UK Parts dealer of the year is Compass Tractors

The Krone UK Service dealer of the year is David Eaton Tractors

The Krone UK Warranty dealer of the year is Pallisers of Hereford

The Krone UK New Dealer of the year is Mike Garwood Ltd

The Krone UK Training dealer of the year is Alistair Young Engineering

The Krone UK most improved dealer of the year is Halse South West

The Krone UK Salesperson of the year is Sam Downs, Haynes Agri


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About The Author

John Swire - Deputy editor of Agronomist and Arable Farmer as well as responsibility for the Agronomist and Arable Farmer and Farm Business websites. After 17 years milking cows on the family farm John started writing about agriculture in 1998 and has since written for a variety of publications and has developed a wide circle of contacts within the industry. When not working John is a season ticket holder at Stoke City and also of late has become a fitness freak, listing cycling, swimming and walking as his exercises of choice.