CLAAS Western partners with HORSCH to best serve customers

Claas Western has chosen to partner with Horsch to offer the company’s full range of cultivators, drills and sprayers to its customers. “Horsch has an impressive product line up that synonymous with performance, quality and reliability. Our customers, both large and small, require high performance machinery that enable them to farm to the highest standards, across a wide range of soil types, operating conditions and establishment techniques,” explains Will Greenway, sales director at Claas Western.

“I’m delighted that Claas Western will be able to exclusively offer Horsch’s exciting range of products and support its existing and future customers from our five branches covering Worcestershire, Warwickshire, Gloucestershire, Wiltshire, Dorset and Somerset,” adds Mr Greenway.

Claas Western joins Claas Southern and Claas Manns dealers offering both Claas and Horsch machinery. “Each Claas dealer across the UK operates as an independent business unit, selecting the brands that best serve its customers locally and that complement the Claas offering,” says Richard Vaughan, director of Retail Operations at Claas UK.

“Claas and Horsch have worked very well together in East Anglia and the South East and I am sure this success will be replicated by Will’s team at Claas Western,” continues Mr Vaughan.

HORSCH’s range of cultivation equipment, seed drills and trailed and self-propelled sprayers are developed on its own farms. “As farmers themselves, the Horsch family understands the needs of farmers and strives to help them to increase their productivity in a sustainable manner. Our ‘farming with passion’ philosophy extends throughout the company from innovative product development to outstanding customer support,” says Stephen Burcham, general manager at Horsch UK.

“By partnering with Claas Western, we bring together two premium and complementary brands, both from farming-family companies focused on providing great products and support,” adds Mr Burcham.

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About The Author

Deputy editor of Agronomist and Arable Farmer as well as responsibility for the Agronomist and Arable Farmer and Farm Business websites. After 17 years milking cows on the family farm John started writing about agriculture in 1998 and has since written for a variety of publications and has developed a wide circle of contacts within the industry. When not working John is a season ticket holder at Stoke City and also of late has become a fitness freak, listing cycling, swimming and walking as his exercises of choice.