Will Jackson appointed as strategy director for beef & lamb

The Agriculture and Horticulture Development Board (AHDB) has appointed Will Jackson as the new Sector Strategy Director for Beef & Lamb.

Will, who joins AHDB in early September, will play a pivotal role working with the Beef & Lamb Sector Board and operational teams to deliver the organisation’s ‘Inspiring Success’ strategy.

Will is currently senior agricultural manager at the Co-op, with responsibility for the beef and lamb categories, as well as poultry. He brings with him a wealth of supply chain experience, having begun his career working in warehousing and logistics before joining the agriculture team at Arla Foods, where he worked on a day-to-day basis with farmers and retailers.

After growing up on a dairy farm in Derbyshire, Will has a passion for agriculture and helping build relationships that will ensure the industry moves forward together.

Speaking about his appointment, Will said: “I’m delighted to be joining AHDB at an important time for the beef and lamb sector.

“After working across various levels of the supply chain, I hope to bring this experience and new ideas to help deliver the strategy. I can’t wait to get started.”

AHDB chief strategy officer Tom Hind said: “We’re delighted to bring someone with Will’s practical and supply chain experience on board. Never has there been a more important time to drive change in the beef and sheep sectors and together with our Beef & Lamb Board, he will be ideally placed to do that.’

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About The Author

Deputy editor of Agronomist and Arable Farmer as well as responsibility for the Agronomist and Arable Farmer and Farm Business websites. After 17 years milking cows on the family farm John started writing about agriculture in 1998 and has since written for a variety of publications and has developed a wide circle of contacts within the industry. When not working John is a season ticket holder at Stoke City and also of late has become a fitness freak, listing cycling, swimming and walking as his exercises of choice.