Scots government puts £200,000 into new lamb campaign

The Scottish Government has announced £200,000 of new funding to support Quality Meat Scotland’s 2018 Scotch lamb promotional campaign.

“The food and drink sector plays an important part in Scotland’s economy so it is important we promote our premium produce,” said Scotland’s First Minister, Nicola Sturgeon, during a visit Turriff Show.

“The strength of our farming industry would not be possible without the dedication and commitment of the farmers who work tirelessly to produce high quality meat.”

The funding move was promptly welcomed by Jim McLaren, Quality Meat Scotland’s Chairman, who said the additional finance will ‘enhance our comprehensive marketing and public relations Scotch Lamb PGI campaign’.

Due to launch at the end of August, the eight-week campaign is designed to spread the word to Scottish consumers about the quality, taste and versatility of Scotch Lamb, especially that it is the ‘perfect mid-week meal’.

Headline image shows First Minister, Nicola Sturgeon, during her lamb funding visit to Turriff Show.

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About The Author

John Swire - Deputy editor of Agronomist and Arable Farmer as well as responsibility for the Agronomist and Arable Farmer and Farm Business websites. After 17 years milking cows on the family farm John started writing about agriculture in 1998 and has since written for a variety of publications and has developed a wide circle of contacts within the industry. When not working John is a season ticket holder at Stoke City and also of late has become a fitness freak, listing cycling, swimming and walking as his exercises of choice. Colin Ley - News reporter