New Manager joins AHDB Beef & Lamb in the North East

Samantha Charlton has joined AHDB Beef & Lamb as knowledge exchange manager, covering businesses based in the North East of England.

Samantha brings with her a wealth of experience in agriculture, having previously worked at the NFU Mutual and as a County Advisor for NFU Northumberland & North Durham. As part of her former role, she was also secretary for the NFU North East Livestock Board, where she worked with members on key livestock policy issues, as well as supporting on issues surrounding animal health.

The appointment follows Steve Dunkley’s secondment to the Pork Knowledge Exchange team in September.

Samantha, who herself lives on a livestock farm, said: “My career has always been linked to agriculture and this role gives me the opportunity to work closely with producers.

“Within my new role I would like to demonstrate to levy payers how AHDB can add value to their businesses and improve efficiency on farm. With the industry facing a long list of challenges, it’s becoming increasingly important to ensure farm businesses are ‘fit for the future’.

“I will be working with the AHDB Beef and Lamb team to develop our Strategic Farms as part of AHDB’s Farm Excellence activity, as well as looking to develop new initiatives within our supply chain work. I am also looking forward to working with farmers and the wider industry to explore how we can better understand costs of production.”

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About The Author

John Swire - Deputy editor of Agronomist and Arable Farmer as well as responsibility for the Agronomist and Arable Farmer and Farm Business websites. After 17 years milking cows on the family farm John started writing about agriculture in 1998 and has since written for a variety of publications and has developed a wide circle of contacts within the industry. When not working John is a season ticket holder at Stoke City and also of late has become a fitness freak, listing cycling, swimming and walking as his exercises of choice.