Mastergen opens new centre to meet growing demand from farmers

Cattle breeding company, Mastergen, has announced the opening of its own semen distribution centre in a move which reflects the company’s rapid expansion.

The centre will serve the whole UK, including Northern Ireland, through a distribution network of personal drivers on regular rounds. An overnight courier service is also available.

The establishment of the state-of-the-art facility goes hand in hand with the appointment of a new operations manager, Vicky Ell, as well as top fertility vet, Sally Wilson, from Evolution Farm Vets, as the centre’s veterinarian.

Having been granted a full EU licence, the centre also paves the way for Mastergen to store and distribute semen from other qualifying sources destined for anywhere in the EU.

The centre has already attracted interest from other breeding companies and, alongside its own products, will provide the distribution service for Viking Genetics and Bovigen from early September 2018.

Managing director, Alison Dunphy, says the expansion reflects dairy and beef producers’ appreciation of the company’s product, its high level of service, and the lean and efficient operating system which allows it to keep costs down.

With its strong focus on German dairy genetics, she says: “Our parent company, Masterrind, dominates the bovine genetics industry in Germany, and that country’s breeding objectives translate perfectly to UK systems.

“German farmers demand robust cattle which deliver good profitability on commercial dairy units, which is exactly what producers require in the UK,” she says. “We’ve found our UK customers are exceptionally satisfied with their milking daughters and are now returning to Mastergen time and time again.”

With an office move also recently completed to accommodate a growing sales force, the company is well positioned to go from strength to strength.

Mastergen’s progress

·         Mastergen specialises in the sale of dairy and beef bull semen

·         The company was incorporated four years ago 

·         Now in its fifth year of trading, its turnover has steadily increased, year on year

·         The company moved to larger premises in Wellington, Somerset in May 2018

·         Granted an EU licence in 2018, it can store and distribute bovine semen destined for anywhere in the EU

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About The Author

John Swire - Deputy editor of Agronomist and Arable Farmer as well as responsibility for the Agronomist and Arable Farmer and Farm Business websites. After 17 years milking cows on the family farm John started writing about agriculture in 1998 and has since written for a variety of publications and has developed a wide circle of contacts within the industry. When not working John is a season ticket holder at Stoke City and also of late has become a fitness freak, listing cycling, swimming and walking as his exercises of choice.