Allflex introduces SenseTimeTM, the next generation of cow monitoring and intelligence

Allflex has today announced the official launch of its next generation cow monitoring system to the UK market: the revolutionary SenseTime system delivers proven best-in-class heat detection and health insight, a choice of ear or neck tags, and inherent simplicity for maximised productivity. 

The Allflex Group is pleased to announce the UK launch of the next generation of cow monitoring and intelligence with the SenseTime system. SenseTime combines SCR’s market-leading cow monitoring technology, proven for more than 10 years on over 5 million cows, with Allflex’s livestock identification technology used on millions of cows worldwide, for the most innovative solution for livestock intelligence. Unprecedented in its approach, SenseTime offers farmers a powerful, yet exceptionally flexible and simple-to-use tool for more efficient management and more productive operations.

SenseTime is a sophisticated, modular cow monitoring solution that delivers data-driven, actionable information on the reproductive, health, nutritional and wellbeing status of individuals or groups of cows, for more productive farm management and operations.

Highly flexible, SenseTime is the first cow monitoring system that offers a choice of advanced, award-winning neck tags (the cSenseTM Flex Tag) or intelligent ear tags (eSenseTM Flex Tag). The cSense Flex tags are based on the SCR neck tags already in use on thousands of farms worldwide, while the eSense Flex tags are the newest and most advanced ear tags on the market. Exceptionally lightweight and durable, the ear tags are fast and simple to install, and are designed specifically for a high retention rate.

SenseTime also offers farmers business flexibility, with a choice of application plan levels (Starter, Advanced, or Premium), a choice of payment options (upfront or monthly subscription), and compatibility with multiple user devices (PC, mobile phone, tablet, or a dedicated SenseTime Panel) for accessing the full range of functionality, features and reports. All options can be expanded or changed to fit evolving needs.

The SenseTime system is easy to upgrade and upscale as herds expand thanks to the modular, plug-and-play design of each of its elements: each single SenseTime control box acts as its own data server and antenna, which can communicate with up to 1,000 tags. For each additional 1,000 animals, upscaling the system is simply a case of adding an extra control box. For true operational flexibility and peace-of-mind, mobile access and offline operation enable uninterrupted use from anywhere, at any time.

SenseTime is also easy to integrate with third party software systems, enabling it to deliver an accurate insight across all areas of herd management; from the care of individual cows to controlling multiple groups of animals based on their lactation or health status.

“Driving success and growth in a modern, dynamic dairy business is all about having actionable, accurate and up-to-the-minute data at your fingertips,” explains Paul Westaway, Manager UK Dairy Monitoring, Allflex. “By monitoring cow activity and rumination in tandem, SenseTime is able to provide the clearest picture yet with regards to cow intelligence. The system is able to do much more than simply predicting when cows are in heat; it is also able to detect when cows are showing irregular heat patterns, abnormal behavior or displaying signals which are indicative of distress or ill health.

“With such a detailed insight into the herd’s prevailing health, nutrition and reproductive status, herd managers can make informed, meaningful and impactful management decisions to bring real benefits to the herd and business.”

“Decades of leadership in animal identification, heat and health monitoring in dairy cows gives Allflex deep insight into how to help farmers gain ongoing productivity improvements and business growth,” added Dr. Stefan Weiskopf, CEO, Allflex Group. “With the next-generation SenseTime solution we’re building on the experience gained from serving thousands of farmers worldwide, to give them a powerful, flexible solution that meets their needs today, and long into the future.”

 

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About The Author

Deputy editor of Agronomist and Arable Farmer as well as responsibility for the Agronomist and Arable Farmer and Farm Business websites. After 17 years milking cows on the family farm John started writing about agriculture in 1998 and has since written for a variety of publications and has developed a wide circle of contacts within the industry. When not working John is a season ticket holder at Stoke City and also of late has become a fitness freak, listing cycling, swimming and walking as his exercises of choice.