Seed plant investment geared to enhanced customer service

A £1.5 million investment in state-of-the art packing facilities and additional storage capacity at Germinal GB’s Lincoln headquarters is part of a broader long-term strategy to increase efficiencies and competitiveness throughout its expanding forage seed business.

So reports managing director Paul Billings, who says the improved customer service now resulting from these latest developments is an essential step in future-proofing the company’s interests.

“We’ve installed an automated bag filling, palletising and pallet wrapping line capable of highly responsive functionality and outputs of over 500 bags per hour,” he says. “We’ve also erected a new 18,565 square foot fully racked-out warehouse to effectively double our capacity to store finished goods.

“This means we can meet our customers’ orders for forage seed faster and more accurately, improving what is already renowned as a very dependable service.”

Germinal GB’s agriculture division supplies the multiple award-winning Aber High Sugar Grass perennial and hybrid ryegrasses alongside a range of innovative forage crop seeds including white and red clovers, hybrid brassicas, root crops, pasture herbs, lucerne and maize. Innovation in crop types and methods of utilisation has helped Germinal establish a position of leadership in the arena of forage-based sustainable livestock farming.

The company has also recently announced investment in a new crop research station that will further improve the quality and performance of its products and services into the future.

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About The Author

Deputy editor of Agronomist and Arable Farmer as well as responsibility for the Agronomist and Arable Farmer and Farm Business websites. After 17 years milking cows on the family farm John started writing about agriculture in 1998 and has since written for a variety of publications and has developed a wide circle of contacts within the industry. When not working John is a season ticket holder at Stoke City and also of late has become a fitness freak, listing cycling, swimming and walking as his exercises of choice.