Leading ladies find new ways to attract agricultural talent

Over fifty women working in the agricultural and horticultural sectors met at a recent ‘Ladies in Agriculture’ event to discuss how to attract new people into their industry.

The event at the Farmers Club in London was hosted by Christine Tacon, Groceries Code Adjudicator and supported by fresh-sector recruitment company MorePeople.

Several leading female figures from industry organisations, retail supply chain, charity sector and the agricultural media attended the event, along with a number of both up and coming and experienced professionals from the legal and financial sectors as well individual farming businesses.

Christine Tacon, Groceries Code Adjudicator, who developed the event, said: “It never ceases to amaze people coming to our Ladies in Agriculture events how many of us there are and the range of jobs we do. It is proving to be an excellent networking opportunity and ideal for the future generation of leaders to find mentors – and it’s great that we now have MorePeople on board to help with the sponsorship, promotion and organisation of future events.”

Attracting new entrants and appealing to the younger generation were high on the agenda for Debbie Beaton from Farmers Weekly, and Milly Wastie, former Chairman of the National Federation of Young Farmers and Henry Plumb Foundation recipient, both speakers at the event.

Jane Craigie, Chairman of the British Guild of Agricultural Journalists looked at how agriculture is portrayed in the media and how we could do it better.

The need to properly train new entrants, particularly those coming into the industry without an agricultural background, was highlighted by Valerie Owen from Lantra, followed by Charmay Prout, from Lovania Nurseries who discussed the benefits of developing overseas talent, particularly from Europe, into future managers.

Diana MacDuff, Head of Business Development at Frontier Agriculture Ltd, who attended the evening event said: “there were very interesting speakers and a great cross-section of women in different roles to talk to.”

Guy Moreton, Director of MorePeople, which specialises in recruiting for the agricultural, horticultural and food sector, said: “In my experience, providing positive role models who can highlight the opportunities that exist in their industry is one of the best ways for any business to attract new talent. It’s tangible, it’s direct, and it shows that your business delivers. It ‘does what it says on the tin’, and ultimately that’s what the best people are looking for when making their long term career choices.”

The picture shows Jane Craigie, Chairman of the British Guild of Agricultural Journalists

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