European consumers increasingly aware of importance of agriculture and rural areas for the future

Copa and Cogeca welcome the new Eurobarometer survey published in Brussels this week showing that consumers are increasingly aware of the importance of agriculture and rural areas for the future.

Copa-Cogeca Secretary-General Pekka Pesonen said “Over 90% of the respondents participating in the survey saw agriculture and rural areas as important for the future. This is great news. The majority of citizens also recognize the importance of the Common Agricultural Policy (CAP) in stimulating economic growth and creating jobs in rural areas. We have long been promoting the importance of European agriculture in providing quality food for 500 million consumers at the same time as ensuring growth and jobs and vibrant rural areas and this survey supports that. And to achieve this we need a strong Common Agriculture Policy (CAP).”

“I am also pleased to see that the majority of Europeans agree that it benefits all citizens and not only farmers. In addition, consumers appreciate the benefits of forests in absorbing carbon dioxide and thus contributing to the fight against climate change and its detrimental effects (66%). This is welcome news”, he added.

“It is crucial to step up communication so that citizens are better informed of what farmers are doing and the benefits of agriculture – a good initiative here is the farm open day initiative which now takes place in many countries bringing citizens more in touch with agriculture and nature”, he stressed.

“I hope that EU decision-makers will take notice of this report and ensure that in the future we have a strong CAP and vibrant rural areas”, he concluded. The aim of this Special Eurobarometer Survey was to look at the relationship between Europeans and agriculture, by exploring the level of importance they attach to agriculture.

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