The Telegraph

Sales of bacon and sausage have plummeted following the World Health Organisation’s report linking processed meat to cancer, new figures show.

Supermarkets have seen a £3 million drop in sales over the last two weeks, as health-conscious shoppers turn away from the goods.

Data from analysts IRI Retail Advantage shows that value sales for pre-packed bacon plummeted 17 per cent in the week after the WHO’s International Agency for Research on Cancer published a report last month concluding that processed meat was a carcinogen.

Bacon sales continued to fall sharply the following week and were down 16.5per cent.

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