The Guardian

Amazon is preparing to crank up the pressure on Britain’s struggling supermarkets by dramatically expanding the range of grocery products it sells. Christopher North, the UK boss of the online retailer, has said it plans to expand its Pantry service rapidly in the new year.

The news that Amazon is to ramp up its grocery delivery business will come as a blow to the “big four” supermarket chains – Tesco, Asda, Sainsbury’s and Morrisons – which are already under pressure as a result of changing shopping habits. Large grocers have been battling falling sales as households abandon the weekly shop in favour of discount supermarkets, regular local top-up shopping and online ordering.

Amazon Pantry, which launched in November, allows customers to buy from a range of 4,000 grocery and household products, from big brands such as Kellogg’s, Ariel , Colgate and Kronenbourg.

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