Scottish Dairy Brand launched at Anuga

Scotland’s Cabinet Secretary for Rural Affairs, Food and the Environment Richard Lochhead officially launched the Scottish Dairy Brand to the International Market today (Monday) at the Anuga food and drink trade show in Cologne.

The brand and its marque, which were unveiled by the First Minister at the Royal Highland Show earlier this year, have been developed to raise the profile of Scottish dairy produce, add value to milk and take advantage of the increasing international demand for products with a strong Scottish provenance.

Mr Lochhead said:

“I want to see our delicious Scottish dairy produce savoured not just at home but also internationally. It frustrates me that so many overseas buyers aren’t aware of our high quality dairy produce such as butter and cheese. The launch of the Dairy Brand here at Anuga will allow buyers and consumers to easily spot and purchase Scottish produce.

“The dairy sector is vitally important to Scotland and the Scottish Government is doing everything it can to help the industry find new opportunities – that includes introducing overseas customers to the range and quality of what we make, and providing excellent potential for further export growth. The sector can benefit from the growing global appetite for premium Scottish produce with unrivalled provenance, thereby adding significant and much-needed value to Scottish milk production.”

Susan Beattie, head of food & drink at Scottish Development International, the agency in charge of the Scottish presence at Anuga, added:

“Scotland already supplies some of the world’s most sought-after produce to high-end retailers and restaurants across the globe, and with increasing consumer interest in Scottish produce, this is a great time to be launching the new Scottish dairy brand to international buyers, retailers and chefs.

“With our Scotland Food & Drink partners, we have invested in a team of food & drink market specialists based in SDI’s overseas offices, so we have people who can open doors with customers and make connections to Scotland’s high quality suppliers.”

Eleven producers from across Scotland, including Graham’s The Family Dairy and Cambus O’May have signed up to use the Scottish Dairy Brand logo so far, with 18 brands using 40 different products across three ranges: heritage, artisan and organic – all of which are made using 100 per cent Scottish milk.

The logo will be added to products such as cheese and butter and, in addition to signposting shoppers to Scottish produce, it will also help retailers and overseas buyers boost the profile of Scottish dairy produce.

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