RPA opens bids for ‘Enjoy, It’s from Europe’ cash

The Rural Payments Agency (RPA) has announced a new opportunity for trade organisations to apply for funding towards promotion and information programmes for EU agricultural products.

The application process for the two schemes, one for internal markets (EU countries) and another for external markets (rest of the world), is combined.

Applicants may apply under either or both promotions schemes but cannot submit a combined application covering both schemes. Preparation of an application may start at any time of the year provided that the deadlines are respected and the next deadline is 28 February 2015. It is also essential to take into account any regulatory and other changes which may be introduced.

This will be the only opportunity to apply for EU co-financing of information and promotion programmes in 2015.

Applicants are expected to fund at least a 20 per cent of the total cost of the programme and can choose either to pay the remaining balance themselves or to finance it by industry levy.

Eligible products include:

Internal Market Promotions

Fresh fruit and vegetables
Processed fruit and vegetables
Fibre flax
Live plants and products of ornamental horticulture
Olive oil and table olives
Seed oils
Milk and milk products
Fresh, chilled or frozen meat, produced in accordance with a Community or a national quality scheme.
Marking of eggs for human consumption
Honey and beekeeping products
Wines with a protected designation of origin or a protected geographical indication, wines with an indication of the wine grape variety
Graphic symbol for the outermost regions as laid down in agricultural legislation
Products covered by the schemes for protected designations of origin (PDO), protected geographical indications (PGI), traditional specialties guaranteed (TSG) or optional quality terms in accordance with Regulation (EU) No 1151/2012 of the European Parliament and of the Council (OJ L 343, 14.12.2012, p.1).
Organic farming in accordance with Council Regulation (EEC) No 2092/91 and products registered according to that Regulation
Sheep meat

Third Country Promotions

Fresh, chilled and frozen beef, veal and pig meat; food preparations based on these products;
Quality poultry meat;
Milk products;
Olive oil and table olives;
Wines with a protected designation of origin or a protected geographical indication, wines with an indication of the wine grape variety;
Spirit drinks with a protected geographical indication;
Fresh and processed fruit and vegetables;
Products processed from cereals and rice;
Fibre flax;
Live plants and ornamental horticulture products;
Products covered by the schemes for protected designations of origin (PDO), protected geographical indications (PGI), or traditional specialties guaranteed (TSG) in accordance with Regulation (EU) No 1151/2012 of the European Parliament and of the Council; and
Organic farming products in accordance with Council Regulation (EEC) No 2092/91 (OJ L 198, 22.7.1991, p.1)
Sheep meat

All information and promotion material must bear the signature, “Enjoy! it’s from Europe”.

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