NFU praises Morrisons move to back British lamb and livestock farmers

A move by Morrisons to fully support British livestock farmers has been praised by the NFU.

The retailer’s CEO David Potts made the announcement at The Great Yorkshire Show. Mr Potts said that Morrisons will no longer stock imported lamb from New Zealand and Australia and will instead move to 100% British in its own-label brand ‘Market Deals’.

Reacting to today’s announcement, NFU Deputy President Minette Batters said: “We are extremely pleased that Morrisons has shown this level of commitment and chosen to fully back British sheep producers.

“Morrisons has traditionally been a strong supporter of the British livestock industry and much of its messaging to shoppers is centred on stocking 100% British Red Tractor assured fresh meat. This move will certainly make it easier for shoppers who want to buy British lamb in store but have previously been confused by the ‘Market Deals’ labels.”

NFU livestock board chairman Charles Sercombe said: “We appreciate that Morrisons purchase a significant number of lambs every year, around 750,000, so this high-profile commitment to source 100% British lamb across all its lines provides a very welcome boost for the UK sheep sector at a time when our future trading relationships is uncertain. It is vitally important that we see strong support from British retail and consumers.”

 

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About The Author

Deputy editor of Agronomist and Arable Farmer as well as responsibility for the Agronomist and Arable Farmer and Farm Business websites. After 17 years milking cows on the family farm John started writing about agriculture in 1998 and has since written for a variety of publications and has developed a wide circle of contacts within the industry. When not working John is a season ticket holder at Stoke City and also of late has become a fitness freak, listing cycling, swimming and walking as his exercises of choice.