Anuga food fair sets new record

More than 3,500 trade visitors were counted on the AHDB meat pavilion over the five days of the Anuga show – the biggest food fair in the world.

The busy kitchen served more 1,300 meat dishes to guests, setting new records for the busiest ever overseas trade exhibition.

Although the pavilion included eight individual exporters’ booths, many more exporters came and did business in the hospitality area and the pavilion was visited by Minister for Food and Farming George Eustice.

Overall, more than 160,000 people, some 68% foreign, visited more than 7,000 stands from 108 countries at the fair, setting a new record.

Head of export for AHDB meat Jean-Pierre Garnier said: “Our priorities were for this large pavilion to reflect the quality and premium position of Quality Standard lamb and beef and Red Tractor pork, as well as to offer an open, hospitable area for our exporters to do business. From the positive reactions of exporters, we believe that we have achieved this. In addition, we aimed to present a clear and apposite branding for our product.”

“Anuga is now firmly placed as the most important exhibition in the calendar. With 850 meat stands and pavilions in the Anuga Meat section, competition is fierce and we must be distinctive and portray beef, lamb and pork from Britain in the best possible light.”

AHDB Pork is the organisation for pig levy payers in England and AHDB Beef & Lamb is the organisation for beef and lamb levy payers. Both are divisions of the Agriculture and Horticulture Development Board (AHDB).

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