First Milk announces new WPC80 strategic partnership

First Milk is pleased to confirm a new strategic partnership with Havero Hoogwegt for global WPC80 sales and distribution.

First Milk has agreed to purchase Fonterra’s 51% share of its Fast Forward JV.  As such, in July 2019 First Milk will become the sole owner of the whey protein concentrate manufacturing facilities based at its Lake District Creamery.

Havero Hoogwegt, a global specialist in dairy proteins, supplies proteins to over 50 countries. It is part of the Hoogwegt Group, the world’s largest privately-owned dairy ingredients provider, and an existing First Milk partner.

Commenting on the announcement, Shelagh Hancock, chief executive, said: “The added value protein market continues to grow with applications for high-quality whey products, such as WPC80, in the expanding sports nutrition and functional foods categories. We are delighted to take over full ownership of our well-invested whey processing facility at our Lake District Creamery and to confirm our new sales and distribution partnership with Havero Hoogwegt. Backed by their unique global network and team of commercial, technical and logistics experts, I am confident they are well-placed to maximise the market potential of our WPC80 production for mutual benefit.”

Freek-Jan van der Puijl, managing director, Havero Hoogwegt, added: “We see First Milk as an experienced producer of WPC of consistently high quality and with a good reputation. We are proud to enter this partnership, which enables us to further grow and strengthen our global market position, allowing us to create best value for our partners.”

 

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About The Author

John Swire - Deputy editor of Agronomist and Arable Farmer as well as responsibility for the Agronomist and Arable Farmer and Farm Business websites. After 17 years milking cows on the family farm John started writing about agriculture in 1998 and has since written for a variety of publications and has developed a wide circle of contacts within the industry. When not working John is a season ticket holder at Stoke City and also of late has become a fitness freak, listing cycling, swimming and walking as his exercises of choice.