The latest edition of Farm Business, takes a detailed look at calls by some organisations to label meat and dairy products by production system.
It is a policy idea that is growing in momentum and ties in with Defra’s aims of using Brexit to create a UK food brand based on high production standards. Indeed, Defra Secretary Michael Gove is promising new proposals on labelling, insisting consumers need better information about ‘where food comes from and how food is produced’.
But Farm Business editor, Alistair Driver argues that simply labelling food by system of production could result in consumers becoming even more confused than they are now and being misled about the ‘real welfare’ of the animals that have produced their food.
Farm Business also hears from AHDB about a major piece of work designed to cut through the confusion over milk prices and give farmers a better idea of what they will be paid for their milk in the months ahead.
Michael Wale writes about a planning spat that has scuppered the plans of a growing micro dairy, while we also carry some farm safety advice of relevance to all businesses.
And, in case you were wondering, there is the usual dose of Brexit thought and analysis on pages 1 and 2.